The Illusive Quest for Perfection

Developing a positive, healthy relationship with food and your body will transform your relationship with yourself, without having to change your body first.

Portrait - Joanne Edinburg

ABOUT

My passion is to help women become free from their obsession with their weight and achieving the perfect body. I spent years of my life unhappy with my body, searching for the perfect diet, seeing foods as “healthy” or “unhealthy,” and falling into a cycle of guilt and shame after eating “unhealthy” foods, making the daily experience of eating stressful. Through my own journey, I have learned nourishing practices that have created a relaxed experience with food and my body.

I feel free and content and no longer spend so much time and energy focused on how I look; instead, I focus on how I feel.

My mission is to help other women reclaim their precious time, energy and money so that they can start fully living and thriving, and have a truly nourishing and fulfilling life.

Certified Eating Psychology Coach, Institute for the Psychology of Eating

Certified Eating Psychology Coach, Institute for the Psychology of Eating

BWN OFFERINGS

One-on-One Coaching

12-week program: Transform your relationship with food and your body with personalized coaching (in-person and online options).

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One-on-One Coaching

Group Coaching Circle

Small online monthly coaching group to get your questions answered, develop community, and relax with food, weight and body image.

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Taste of Transformation

Three one-hour sessions to try out coaching before joining the full program. This includes refresher sessions for those who have completed the 12-week program.

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Book Club/Discussion Group

Women's 'ditch diet culture' book club and discussion group (both in-person and online options). In-person Seattle-area meetings at a local coffee shop.

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Body Acceptance

Free yourself from unrealistic cultural expectations and learn to have compassion for yourself and gratitude for your body

Schedule a free discovery call

TESTIMONIALS

I was living with constant food noise and I thought about eating almost all the time, every day. I really thought I would live this for the rest of my life. After working with Joanne, I feel like I've been freed. I can eat anything without being afraid of bingeing, and I look at eating as a way of nourishing my life. 

- AYE

“I am so grateful to Joanne for the wisdom, compassion and insightfulness she brings to our sessions. Joanne has really helped shift my perspective to a place of greater kindness and connection with all. I feel lucky to have her help.”

- KS

“I am so happy I found the Ditch Diet Culture Book Club. It is a wonderful place to discuss topics that help me reinforce healthy eating habits and banish the dieting mentality from my thinking."

- JP

“Joanne has a gift for seeing and understanding an individual’s needs regarding life purpose and goals. She helped me know better how to stop my focus from drifting away from my real priorities and my soul mission on this earth.” 

- HBR

“It was exciting to find someone who could help me manage my food sensitivity challenges and limited diet. Joanne helped me to feel more confident in my choices and taught me techniques to manage my diet."

- MS

“Before working with Joanne, I didn’t take much time at all to talk through my body image issues, or food-related wants and needs.I really appreciate how Joanne listens and provides useful opportunities for small change. Thank you.”

- SLN

“Since we started working together, I am more at peace with myself – my body, my food choices and pace of life. I am kinder to myself. It is so worth the time and energy to learn to take care of yourself.”

- MM

"Joanne’s coaching group offers cutting edge science, consciousness raising awareness, and a radical new way of helping us to deal with weight. Joanne is a rare blend of knowledge, compassion, and insight. I have a whole new way of looking at my weight, and ultimately health."

- JT

"Joanne creates a safe place to share with each other and skillfully keeps the discussion going, sharing her vast knowledge and resources about finding a healthy relationship with ourselves and food. I am now practicing stress-free eating and feel much happier!"

- AB
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PODCASTS

Hear Joanne as a featured guest speaker on a variety of podcasts

Listen

12-WEEK PROGRAM (In-person or Online)

Includes the following:

• "Who You Are As An Eater” 90 min. intake session
• Eleven 1:1 weekly coaching sessions
• Relaxed Relationship with Food Toolbox
• Nourishment Inventory

• Movement Practice
• Gratitude Practice and Self-Love Meditation
• Email Follow-up
• Declarations/Affirmations
• Books, videos and other resources

View my program

From the Blog

What I Know for Sure

Updated on

The body is wise. We can trust ourselves, especially if we tune in, and listen to our bodies. Being present is the key to understanding our body wisdom. The best way to find out what our body is trying to tell us is to pay attention to feelings and bodily sensations. Emotions are simply energy in motion, let them flow. We are …

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close up on woman face and body

Love Your Body, Love Yourself

Updated on

Originally posted April 17, 2020 on the Institute for the Psychology of Eating Coach’s Blog Does this sound familiar? Trying on clothes, seeing a photo of yourself, or looking in the mirror, and thinking,“I hate my body.” You are not alone. In one survey, 97% of women reported that they have an “I hate my body” moment every day. Think about how …

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